Designed and produced with a high-end look, Paris Etincelant is geared towards the cultural and economic habits of Chinese visitors to Paris, a group that has strong buying power. It is a guidebook that showcases Paris and its environs.

The main officials involved in promoting and developing economic, cultural and tourism ties between France and China contribute to the Paris Etincelant guide, which also publishes articles by the biggest names in French know-how.

The guide features the best places to go in Paris and its environs, museums, arts, performances, entertainment, food, shopping and useful, practical, indispensable information for travelling around safely and easily.

Paris Etincelant is a biannual, Summer/Spring and Autumn/Winter guide with a circulation of 200,000 copies in France and China via official French and Chinese networks. The estimated readership is put at 800,000.